I'm Roizi.

Slow Food Taitung has been promoting the slow food movement in Taitung for over a decade. Through the development of an official website, the goal is to integrate information, support local farmers, showcase slow food restaurants, and build a strong local food culture brand — one that represents Taiwan on a national level and connects with the global slow food community.

Building on the earthy tones of the original brand logo — the snail — the overall visual palette reflects the essence of Taitung: its landscape, diverse cultures, and rich culinary traditions.

When thinking about food culture, the journey from harvesting to home-cooked meals is at its heart. Since ingredients vary by region, we used hand-drawn illustrations featuring irregular, organic cross-sections to represent local Taitung produce — evoking a sense of warmth and familiarity. Parallax scrolling adds visual depth, echoing the layered process of cooking and flavor-building.

The website features a map-based directory of slow food restaurants, allowing users to browse listings by selecting specific townships. This interactive approach not only draws attention and enhances usability, but also helps promote Taitung’s diverse communities and rich culinary culture to both tourists and locals alike.