I'm Roizi.

HOLA is a long-established home furnishing brand in Taiwan, dedicated to infusing everyday life with both practicality and aesthetics. By curating selections that blend international design brands with local creativity, HOLA ensures that every lifestyle can find its own form of beauty. This website redesign continues the brand’s new identity following its rebrand, targeting high-end consumers and reinterpreting the brand spirit through a modern, sophisticated, and refined visual language.

The website aims to center around the brand’s identity, setting itself apart from typical e-commerce platforms and highlighting its distinction from competitors. The overall tone adopts a neutral, refined, and modern minimalist style, balancing the presentation of the brand story and product display to create a more distinctive and sophisticated brand experience.

The HOLA rebrand draws inspiration from the phases of the moon, reflecting the ever-changing nature of life and its fleeting, meaningful moments. This form also echoes brackets—symbolizing how HOLA frames the moments that define home. Extending this concept, the website adopts brackets as a core visual motif, paired with a flexible motion system and modular components that support dynamic campaign updates. A cohesive digital design system—including banners, UI components, iconography, and layout guidelines—was established to ensure consistency and enable a scalable application across platforms.

HOLA offers a one-stop platform for home living, with thoughtfully designed user flows that guide customers from product discovery to after-sales service—ensuring a smooth and enjoyable journey throughout.