I'm Roizi.

The main goal of the campaign site was to make a strong first impression by highlighting the unique charm of STARLUX’s new route to Phú Quốc. The landing section features bold, recognizable visuals that instantly showcase the destination’s appeal. Staying true to STARLUX’s refined brand experience, the site combines clear travel info with smooth animations and clean design for an intuitive and polished user journey.

Centering on the theme of a “luxurious island getaway,” I used hand-drawn illustrations to connect iconic scenes of Phú Quốc, adding warmth and a sense of storytelling to the website. In collaboration with STARLUX’s travel package promotions, the site also features special sections like a “travel map” and “weather-based recommendations” to help users quickly grasp the island’s travel highlights.

The main visual of the website is built around the concept of the sea and sky merging into one — a sweeping view of Phú Quốc as seen from the overwater cable car. The endless horizon blends ocean and sky seamlessly, while layered elements like waves and soft gradients evoke the island’s rich coastal charm. Delicate motion effects enhance the sense of a luxurious island escape.